التعريف بالمقياس :  مقياس تصميم الحملات هو مقياس يندرج ضمن وحدات التعليم الاستكشافية ، وهو عبارة عن مادة تطبيقية بالأساس موجه لطلبة سنة أولى ماستر .  حيث يقوم أساسا على مبدأ توجه الطلبة إلى الميدان من خلال إعطاء أمثلة من البيئة المحلية والتي تعرض ممارسات حية لحملات عالجت قضايا محلية ، حيث يتم في هذه المادة تكليف الطلبة بتقسيم المجتمع إلى اقسام فرعية من أجل توجيه الحملات


Objectives of Teaching the Course "Englishlanguage"  for Communication and Public Relations Students"

  1. Developing Professional Communication Skills: Enabling students to use English effectively in corporate communication and public relations, both in writing and speaking.
  2. Mastering Specialized Terminology: Equipping students with key concepts and terminology in communication and public relations in English, facilitating their understanding of foreign sources and international media discourse.
  3. Enhancing Media Writing Skills: Training students to write press releases, articles, and official speeches in English according to international standards.
  4. Strengthening Negotiation and Persuasion Skills: Helping students improve their ability to negotiate and persuade in professional contexts such as press conferences, media campaigns, and crisis management.
  5. Analyzing Media and Promotional Discourse: Enabling students to critically analyze media and promotional content in English, aiding in the development of effective communication strategies.
  6. Preparing for Careers in International Environments: Equipping students for the job market in multinational companies, non-governmental organizations, and media institutions where English is a primary working language.