
التعريف بالمقياس : مقياس تصميم الحملات هو مقياس يندرج ضمن وحدات التعليم الاستكشافية ، وهو عبارة عن مادة تطبيقية بالأساس موجه لطلبة سنة أولى ماستر . حيث يقوم أساسا على مبدأ توجه الطلبة إلى الميدان من خلال إعطاء أمثلة من البيئة المحلية والتي تعرض ممارسات حية لحملات عالجت قضايا محلية ، حيث يتم في هذه المادة تكليف الطلبة بتقسيم المجتمع إلى اقسام فرعية من أجل توجيه الحملات
- Teacher: NOUARI AICHA

Objectives of Teaching the Course "Englishlanguage" for Communication and Public Relations Students"
- Developing Professional Communication Skills: Enabling students to use English effectively in corporate communication and public relations, both in writing and speaking.
- Mastering Specialized Terminology: Equipping students with key concepts and terminology in communication and public relations in English, facilitating their understanding of foreign sources and international media discourse.
- Enhancing Media Writing Skills: Training students to write press releases, articles, and official speeches in English according to international standards.
- Strengthening Negotiation and Persuasion Skills: Helping students improve their ability to negotiate and persuade in professional contexts such as press conferences, media campaigns, and crisis management.
- Analyzing Media and Promotional Discourse: Enabling students to critically analyze media and promotional content in English, aiding in the development of effective communication strategies.
- Preparing for Careers in International Environments: Equipping students for the job market in multinational companies, non-governmental organizations, and media institutions where English is a primary working language.
- Teacher: BELAIDI NORA

- Teacher: BELAIDI NORA